![]() ![]() Is the release of two such books in short succession a trailing or a leading indicator: an indication that K-pop will enter the English-speaking pop-culture mainstream, or that it already has? Instead, she uses her platform to address sexism and the competitiveness of the K-pop industry. ![]() Shine is not, as one might expect and possibly fear, a self-serving look at Jung’s rise to fame with a fuzzy love story gone wrong. She’s hardly the first celebrity to delve into the teen corner of the literary world-Hillary Duff and Zoella tread this path some years back-but Jung hails from an entirely different cultural milieu. Jung’s Twitter and Instagram followings of almost 15 million and 10 million each certainly gives her the fan base. ![]() And now she has a debut young adult novel, Shine. Her branding is reaching into film and television. Korean American K-pop star Jessica Jung may have gotten her start as a singer and performer with the hit band Girls’ Generation, but now also has a fashion line and has modeled for make-up lines and magazine covers around the world. ![]()
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